At Rockflower, we love the idea of giving flowers ‘just because’. And not just because it means more sales for us (cheeky!) but because we know the smiles that they put on recipients’ faces. It’s scientifically proven that flowers make you happy and wouldn’t you want to make everyone happy? Point made.
It doesn’t have to be a greeting card-worthy event to recognise the special people in our lives. You can treat others with flowers for no reason at all, and celebrate the little things. Special occasion or not, treating others “just because” is an unexpected way to show them how much you appreciate and care for them.
But wait, aren’t flowers a bit of a cliche?! We hear you say. No! We cry. They are a classic!
Often, giving a meaningful gift can take a lot of thought and planning – that many of us just don’t have. You want the gesture to reflect their personality, style and your relationship with them, all without breaking the bank. But between conference calls, appointments and weekend travels, when are we supposed to find the time to be thoughtful?! Well, don’t get your knickers in a twist because we’re here to make it easy for you.
This need for a convenient way to make a meaningful gesture in the modern world was one of the main inspirations behind Rockflower’s fresh flower bouquet vending machine. Tired of convenience bouquets being uninspiring, in January of 2014, our founder Andrew McAlpine brought his long-standing vision to life; making the beauty of nature easily available in the middle of the City. We opened our state-of-the-art floral retail kiosk and vending machine in London’s Blackfriars Tube Station, providing an opportunity for those rushing to and from the office to stop and smell the roses. Andrew calls it the ‘democracy of beauty’ and ensures that all of our bouquets offer something unique and luxurious.
Our business uses cutting-edge technology and the beauty of Mother Nature to create a pocket of vibrant colour among skyscrapers and busy city accessible to all. Ideal for busy London commuters who spend early mornings and late nights at the office, we’re a ‘flowers at all hours’ Blackfriars florist – the machine is open 24/7 and is regularly re-stocked with fresh luxury bouquets and posies ranging £18 – £24. Based on, naturally, which blooms are in season and available from our growers, the selection is always evolving making each bouquet an original style be that a funky modern piece or a traditional classic. We even have pot plants for those looking for a longer lasting gift.
A just because gift is a perfect gesture to treat someone. One small act of kindness can bring a smile to someone’s face, and boost your mood too! Why not make a stop at Blackfriars station and come say hello this week?